Social media. It’s everywhere. Tweet this, LinkIn that, sit-on-my-Facebook the other. None of us can move without being socialised. It’s time to get in the game.
If you plan to enter the realms of social media you must be au fait with its many forms. First let’s examine Twitter. Are you on Twitter? When did you last tweet? Are you tweeting while you read this? Are you reading this on Twitter? Are you a twat? Already we see how versatile social media can be.
Next up, Facebook. Facebook is an online conduit by which we stare at pictures of strangers or ‘Like’ a friend’s bikini line. People meet on Facebook, have it off, blank oddballs from school, upload images of themselves holding alcoholic beverages, plan acts of public discord and neglect basic grammar.
It’s a blast out there in the virtual world.
There are many other forms of social media – MySpace, LinkedIn, YouTube and shouting, to name but a few – but for now let’s assume you’re with the programme.
What next? It’s not just a case of securing a silly haircut, attending networking events and breakfast briefings, and moving to Hoxton.
You have to be able to run a social media campaign from start to finish. This means choosing a product (Peperami), creating lots of accounts with the same password (‘Peperami’) and telling the internet how good the product is (“Peperami: it’s good”). Then you have to target your audience by making a short video aimed at the yoof of today that people will find so embarrassing you will be punched eight times. Or perhaps even more.
Once complete, put your campaign forward for an award. If you win, great! It means you can blog about it, tweet about it, throw a sheep at it and hashtag it into oblivion #welldoneyou.