For a great selection, look no further than British designer swimwear label Love Brand & Co: its classic, mid-length style swim shorts come with a drawstring waist and are available in a rainbow of block colours, stripes and prints.

What's more, if you're a nature boy, you'll be glad to know that the brand was created with peace and love in mind. Designer Oliver Tomalin has created stylish swimwear with a positive ethos: to help stop the plight of wild elephants and raise funding for their conservation. Love Brand & Co. donates five percent of its sales to three elephant charities, so you can feel extra smug about being a good, animal-loving person as you prance around the swimming pool in your shorts.

For more info, visit lovebrand.com

Men's swimshorts start from £130. Boys' sizes start from £70.