HSBC Named World's Most Valuable Banking Brand

The report shows that HSBC has overtaken Wells Fargo and Bank of America to become the world's most valuable banking brand in 2012. Unfortunately the British bank's performance did not reflect other banks in the region, with European institutions generally performing badly. 

In contrast to the troubles of the eurozone , the table shows brands from Brazil, Russia, India and China now outnumber their European counterparts in the top 20 banking institutes.

US banks continued to fare well when compared to their European counterparts, with Wells Fargo holding firm in second position and strong performances from both Citi Group and American Express in sixth and seventh place respectively. With five of the top 10 most valuable banking brands headquartered in North America, the US is recovering from the financial crisis much faster than Europe.

Commenting on this year’s report, David Haigh, CEO of Brand Finance, said: “The past 12 months have proved to be a very turbulent period for banking brands. We have seen a collective decline in brand value amongst the 500 banks in our report of $94.78bn. Despite this, the total value of the top 500 banking brands was US$746.7 billion. The size of this number – which is equivalent to the GDP of Turkey – underlines the importance of brand value to the global financial sector.”

The Brand Finance Banking 500 Top 20 Most Valuable Banking Brands

For the complete list click here.