The last time the Olympic Games were held in London was in 1948 which, coincidentally, was the year Omega launched its iconic Seamaster. And if that weren’t enough cause for celebration, this will also be Omega’s 25th Games as timekeeper (the first was 90 years ago in Los Angeles).
The rather beautiful Seamaster 1948 Co-Axial ‘London 2012’ watch, then, is Omega’s way of marking the occasion. Based on the design of the very first model 60 years ago, the £3,700 Seamaster 1948 is equipped with Omega’s revolutionary Co-Axial escapement and has an 18-carat gold medallion embossed with the London 2012 logo fixed to the case back as an hommage to the Games.
If there’s a more stylish way to show pride for your home city this summer, we’ve yet to see it. And, as ever, you can’t fault Omega’s impeccable timing.