Top investment firm Fidelity Worldwide Investment has thrown down the gauntlet to rival corporate teams to sign up and get fundraising for the 20th Crisis Square Mile Run at a time when rough sleeping is steadily increasing across the Capital.
Almost 4,000 people slept rough at some point in London during 2010/11, a number which is still rising. In response, the charity is hoping that thousands of people, mainly from the City of London, will run to raise money to help those most in need right on their doorsteps.
“Fidelity Worldwide Investment is delighted to support this worthwhile initiative once again,” Toula Saltouros at Fidelity said. “Over the years UK-based Fidelity employees, clients, advisors and journalists have taken part in the Square Mile Run to help raise money for Crisis. Many of my colleagues are keen runners, so the real challenge for us now is to raise as much money as possible and help Crisis meet their target for this year’s run.”
The race to be top fundraiser can be followed on the Crisis website. The charity will be awarding prizes to top fundraisers.
The Crisis Square Mile Run will take place over two days this summer, on 13 and 14 June, kicking off at 7pm on both days. Hardcore runners in teams of up to four people can take part in a relay race on Wednesday 13 June, while the individual event, which traditionally draws more than 2,000 people, takes place on Thursday 14 June.
The annual 6km route, which begins at Paternoster Square, takes in some of London’s most iconic landmarks. Crisis aims to raise £160,000 from the event to help single homeless people.
To take part in the 20th Crisis Square Mile Run, sponsored by Rabobank, visit the charity’s Square Mile Run registration page. Queries about corporate packages and prizes can be answered by emailing firstname.lastname@example.org.
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