Most of us have been there… rushing to get ready to go out, noticing our facial hair is looking a bit overgrown, reaching for the razor and then realising the blade is blunt. Annoying right?

This is exactly the scenario the team at BIC SHAVE CLUB have set out to challenge. The new subscription service available in the UK delivers refillable razors directly to your door, exactly when you need them.

To celebrate the launch, BIC SHAVE CLUB set out to discover what British men really think about shaving and uncover their preferences when it comes to facial hair. After surveying 2,000 men, it was revealed that the days of full-on facial fuzz are soon to be behind us, with 1 in 4 British men choosing clean-shaven as the look to go for in 2018. What’s more, facial grooming and style is evidently becoming much more important to the British male, with 28% admitting to spending more time on their facial hair compared to any other kind of grooming, including styling the hair on their head, body shaving and moisturising.

BIC SHAVE CLUB also collaborated with leading grooming expert Marcus Jaye, AKA The Chic Geek, to predict what facial grooming will look like 50 years from now. The predictions, including futuristic and unusual designs such as ‘the monkey tail’, were then styled on five models at Sharps Barbers to bring the designs to life.

In order to gaze into the future, Marcus analysed the trends of yesteryear, including the most notorious styles and designs of history including sensational sideburns in the 19th century, the ‘trench ‘tache’ from WWI and the wildness of the Swinging Sixties.

“The future will mark the combination of technology and grooming. In 50 years from now, in 2067, we could have facial recognition programs able to assess your face and give you the perfect facial hair style to suit your proportions. You’ll be able to mix, match and choose a style that is right for you,” Marcus commented.

“Advances in technology will revolutionise the tools of the male grooming trade. Man has a history of engineering accomplishments, and soon this will be reflected in the facial hair of the future. From intricate geometric and fluid patterns to dead straight lines, almost anything will be achievable with millimetres of precision.”

So what does all of this tell us? While it might be time to say goodbye to the beard, facial grooming is becoming so much more important to the average British male.

How can British men stay prepared? Enter BIC SHAVE CLUB – providing men with a hassle-free shaving experience via an extremely affordable subscription service.

BIC SHAVE CLUB is currently available on a launch-exclusive trial offer for just £2.95 on the 5-blade razor (instead of £9/month).

For more information or to sign up to BIC SHAVE CLUB visit: