Create the BMW of your dreams with BMW Individual. Customise your car's interior and exterior until it finally feels like you, albeit a motorised version. Anything is possible, as long as the request complies with the BMW values and safety standards. (So no fluorescent pink stripes and miniature aircraft wings.)
BMW Individual is offered at BMW Park Lane and allows you to tailor your BMW to make it truly one of a kind. Special paint finishes comprise over 100 available exterior colours across the entire spectrum. Covering the full range from sporty to elegant, from discreet to eye-catching, these finishes let you express your personality through your car.
BMW Individual also offers this service in the interior, beginning with the selection of colours to create impressive two-tone compositions. Colours from all BMW models are available and can be combined in various ways, depending on the type of stitching. Other possibilities include individual contrast stitching and bespoke accessories matching the selected fine-grain Merino leather. Individual appeal can be further enhanced by leather finish for additional interior components. Stand out from the crowd, as elegantly as possible.
For more information visit bmwparklane.com or call 020 7514 3559.
