Brand watch: Filson

Since 1897, American outerwear brand Filson has been kitting out travellers to explore the great beyond. Whether you need boots, bags or clothing, Filson will see you comfortable and secure

if you’re a lover of the great outdoors, you probably own a Filson product or two – highlander boots, perhaps, or a dry duffle bag. If you’ve yet to encounter the American outerwear brand, then today is most certainly your lucky day. You’re about to discover a travelling companion that will stand you in good stead whatever the weather, however tough the terrain.

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For 120 years, Filson has been kitting out adventurers and explorers of the world with products of rugged quality. Ever since C C Filson opened for business in Seattle during the Great Klondike Gold Rush of 1897, the brand has become a byword for dependability and comfort. Whether you’re heading up a mountain or down into the valleys, you want Filson to accompany you on the journey.

As the decades passed, Filson continued to craft his merchandise from the best possible materials. Customer service was valued as highly as quality of product – if a desired item wasn’t stocked, Filson would custom-make it. No surprise that by the 1960s, the brand’s reputation had gone global, with Filson taking orders from Greenland – a country that knows a thing or two about inhospitable conditions.

The brand’s mantra has not changed much over the past century. A 1914 catalogue stated “our materials are the very best obtainable, for we know that the best is none too good and that quality is of vital importance.” What held true then, remains so today – and will for the next 100 years.

Visit the Filson Store at 9 Newburgh St, Carnaby, W1F 7RL. For more info, see filson.com