If you feel your Aston Martin calendar is losing momentum, this offering from Red Hot should add some fire to your kitchen wall.
If starting the day with 12 stunning redheads eyeballing you from the bedroom wall isn't part of your usual morning routine, you might want to reconsider.
The calendar raises funds for Ben Cohen's STANDUP foundation, which aims to eradicate stigma and bullying in the LGBTQ community one scarlet smoulder at a time, and has so far raised more than £50,000.
Running for its fifth year, the 2018 theme is 'British Boys' and will be photographed by Thomas Knights and directed by Elliott James Freize.
To support the campaign's message of tolerance you can purchase a calendar or actively join the fight for equality...by flexing your muscles.
If you're handsome, toned, British and redheaded this is your call to action. The Red Hot team are looking for nine men to shoot for the calendar this July in London.
Call us crazy, but a certain eligible royal seems to fit the bill to a tee. Phone number for Kensington Palace, anyone?
For more information: www.kickstarter.com