When it comes to picking a crisp new shirt for a big occasion, bespoke is always best. It won't make as much of a dent in your wallet as picking out a bespoke suit from the Row, but a freshly-pressed, made-to-order shirt will still make all the difference to your outfit and keep you looking sharp.

If you're looking for an upmarket high street option, look no further than British shirtmaker Thomas Pink, which has now launched its Made To Order shirt service. Designed by renowned fashion artist, David Downton, ‘Personally Pink’ gives you complete power over the design of your shirt. You choose the fit – from classic, slim fit and super slim fit – then go on to pick your preferred fabric, placket, cuffs and collar. If you want to get really specific about it, you can even control the buttons and thread colour.

There are more than 160 different fabrics to choose from, including Sea Island cotton, which comes with a 120s thread count and has been dubbed the world's finest.

After you’ve designed your perfect shirt, it’s cut and constructed and delivered back into store within three weeks. From wardrobe staples – six pink, six white, six blue – to flash numbers for evenings and special occasions, your new shirt collection starts here.

For more info, visit thomaspink.com